The “Bridge to the African Market” Program aims to provide strategic guidance to C-level executives from European companies operating in specific sectors who wish to expand or develop their business activities in the African market, using Zambia, in Southern Africa, as their entry point.
JOIST Innovation Park, in collaboration with Mr Export To Africa,” offers a unique strategic business and mentoring experience to business representatives seeking new partnerships. The program is specifically designed for entrepreneurs active in the following sectors: FinTech, Technology (Software & Hardware), Artificial Intelligence, Fast-Moving Consumer Goods (FMCG), and the Construction sector.
Throughout the implementation of the program, participants will receive insights on market entry strategies for Africa, as well as best practices for business growth within their respective fields. Moreover, they will explore significant opportunities for business expansion and strategic alliances across the African continent. The program includes presentations, roundtable discussions with representatives from relevant business sectors, B2B meetings with companies, business associations, chambers of commerce, and institutional bodies in Africa, corporate visits to factories, industries, and business organizations, as well as a guided tour in Lusaka (capital of Zambia).
TARGET AUDIANCE
The Soft-Landing Program is designed for:
- CEOs, COOs, CTOs, CSOs, and Heads of Business Development planning to enter or expand their business in Africa, particularly in Zambia.
- Senior executives from established companies, scale-ups, startups, and innovative European enterprises.
- Executives seeking a reliable framework for entering the African market, ensuring regulatory compliance, access to business stakeholders, and funding opportunities for expansion.
BENEFITS FOR PARTICIPANTS
- Understanding the African market, competitive landscape, and mapping of business opportunities.
- Strategic and legal guidance for full compliance with EU and member-state regulations.
- Applied workshops with experts in corporate partnerships.
- Networking with professionals active in Africa, focusing on the above industry sectors.
- Access to contacts from local institutional bodies, business associations, and African chambers of commerce.
- Insights into business operations in Zambia and a clear roadmap for strategic positioning as a gateway to the African market.
PROGRAM DETAILS INCLUDED
✓ Participation in all program activities
✓ Local transportation to all scheduled locations and to/from Lusaka International Airport
✓ One lunch on Day 2 and one dinner on Day 3, including coffee breaks on Days 2 and 3
PROGRAM DETAILS NOT INCLUDED
✗ Accommodation
✗ Airplane tickets
✗ Entrance fees for cultural visits
APPLICATION PROCESS
Applications are open to senior executives and business leaders from eligible European countries. After submitting your application, you will receive a confirmation email. The coordination team will then contact you regarding the next steps and the participation process.
Important: Places are limited. In the event of high demand, applications will be processed on a first-come, first-served basis.
For more information, please contact the Program Manager, Katerina Diminikou, at kdiminikou@joistpark.eu.
